Tourism marketing for destinations that want to be noticed.

You probably don’t have the biggest budget.
You don’t have the biggest attraction.
And you definitely don’t have the biggest media market.

So let’s not act like you do.

We’ll find the thing that makes your destination distinctive, then build the strategy, creative, and media plan to make people notice.
Small budget. Big swing. Measurable results.

We’re the marketing agency for DMOs, Attractions, and Live Events that want to get noticed.

Any desirable campaign starts with a cohesive strategy on making your area or attraction distinctive, and not just different, from the rest of the marketplace.

Often, the campaigns we manage end with an average increase to visitor guide requests of 268%, average Return on Ad Spend for ticket sales of $9.41 for every $1, or a 57% increase in people searching for you on Google. These are all average results we gain for our DMO clients.

And we happen to be one of the most awarded agencies in the industry with 12 American Marketing PRISM Awards, three State Campaign of the Year awards, and even one Friend of Tourism award.

This is all done through our trusted and proven MAP process. Everything we do starts with research and listening. We use this to drive any creative executions and adjust based on responses from the market on a regular cadence.

This process allows our clients to remain focused on the end goal to achieve their desired results.

If you are looking for an agency with proven strategies and processes, distinctive messaging to help you get noticed, and one to handle all of the media planning for your organization, hit us up below or call for a free consultation.

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Average Increase of Visitor Guide Requests
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Average Increase in Google Search Traffic
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Average Return on Ad Spend
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Net Promoter Score
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American Marketing Prism Awards

Every year, our clients anonymously grade us on our performance and are compiled into a Net Promoter Score. The average marketing agency has a score of 33.

A score over 50 is considered excellent.  Apple’s score is 68.

Maly has a score of 74.

Here’s why:

“Your creativity and ingenuity in developing a brand for our community. I’m not so delusional to think that our small town isn’t very similar to thousands like it across the nation. Kudos for pinpointing a theme and attitude that truly does represent our town.”

“Creativity, customer service, client engagement and overall positive attitude are working hand in hand with every dollar we have to spend.

For these reasons, and because I’m really in awe of this creative team, I would recommend Maly to every colleague and friend.”

“The best thing about Maly is there’s no BS. You tell it like it is so that we know exactly how our ads are doing without having to translate industry jargon.

The translating is what makes you feel like you’re getting hoodwinked and that doesn’t exist with M2.”

“I’ve recommended the company a number quite a few times. We’ve always been happy with our results.”
“I have numerous times referred people and organizations to Maly because I feel you understand the tourism industry as a whole.”
“Because the staff has always given above and beyond when it comes to service.”

American Marketing Association Award-Winning Work