The campaign won The Outstanding Marketing Campaign Award at the 2017 Nebraska Tourism Conference:
The Outstanding Marketing Campaign Award went to the North Platte/Lincoln County Visitors Bureau for the New Adventures of Buffalo Bill campaign. Taking inspiration from the success of the new Kentucky Fried Chicken marketing campaign reviving Col. Sanders, the North Platte/Lincoln County Visitors Bureau decided to re-introduce to the world to Buffalo Bill Cody- a bit of a slap-stick “legend-in-his-own-mind” character proud of the place where he lived for nearly 40 years.
Through video, memes and still photography, Buffalo Bill introduces the world to North Platte and gives his “Stamp of Approval.”
In the first six months, the Buffalo Bill campaign generated over 655,000 impressions on Facebook and Instagram and they saw an increase of 50% activity on VisitNorthPlatte.com from some of their target markets. The campaign provided a consistent message, the home of the historical home of Buffalo Bill offers a lot, and created abundant awareness across multiple platforms. Another phase of the Buffalo Bill campaign is currently in the works.
The campaign won the 2018 Prism Award – Consumer Marketing Campaign – Small Business, at the Lincoln AMA 2018 Prism Awards.